Roulston's Technology Consultant on Microsoft's New Mobile Phone Operating System Codenamed "Mango"

Roulston Research’s Technology Consultant Ross Rubin spoke about Microsoft’s next version of its mobile phone operating system codenamed “Mango” that will be introduced this fall in his blog posting this week. Mango offers improved Web browsing and email capabilities including the ability to run multiple applications at once. It is the first major update to the Windows Phone 7 that was introduced last fall and Microsoft hopes it will help them increase their market share aginst rivals in the smartphone business Apple and Google. Microsoft stated that all previous Windows phones that have been released will be upgradeable to the newest version. This will help Windows Phone efforts with its strong domestic partners Samsung, LG, and HTC. However, Ross believes that the biggest impact of Microsoft maintaining control over which handsets will be upgradeable with Windows 7 will be felt overseas. The Mango will be featured in the first Windows based phone from Nokia who will have the creative freedom to do almost anything it wants to with its Windows phone license. You can read Ross’s full blog posting on how he feels the introduction of Mango will affect Microsoft on NPD’s website at http://www.npdgroupblog.com/2011/05/where-mango-will-bear-fruit/#more-1260


Ross Rubin is a director of industry analysis for The NPD Group. With over 20 years experience analyzing and writing about the technology industry, Rubin leads The NPD Group’s coverage of consumer electronics with an emphasis on connected intelligent devices and convergence. He will be participating in the Wireless and Mobile Devices Roundtable event in New York City on June 8th at 2 PM with Farpoint Group Principal Craig Mathias.