Roulston's Media Consultant on Pandora Radio

One of the primary questions being asked today in the media industry is whether Pandora is real radio. Pandora is an automated music recommendation service that allows individuals to enter a song or artist that they enjoy and will make recommendations based off their initial input. From there users can provide feedback about whether or not they like the songs selected and Pandora will take that into account for future selections. Many broadcasters and people in the industry have dismissed Pandora as a radio service for several reasons that include:

1. "Pandora isn't radio because it isn't local."
2. "Pandora can't save your life in a crisis."
3. "Pandora is a feature not a brand."
4. "Internet radio reception is spotty and drops a lot."
5. "Pandora is non-social."

Roulston Research's media consultant Mark Ramsey challenges these typical arguments in his recent blog posting. Follow the link below to view his recent post.

http://www.markramseymedia.com/2011/05/yes-pandora-is-radio/