Thoughts about Back-to-School Season from Roulston’s Consumer Chair

Craig Johnson, President of Customer Growth Partners, and Roulston Research’s Consumer Community Chairman predicts this year will be a better back-to-school season than last year. “It will be pretty good, but only because last year was the worst since World War II," he says. His firm forecasts sales gain will average 5.2% for July, August, and September, compared with last year’s 3.3% decline.