UPCOMING EVENTS

Energy Roundtable
Thursday July 14th at 9:30 AM
New York, NY

- Featuring former Shell CEO John Hofmeister and Managing Partner at Azuolas Risk Advisors Steve Maloney

Tuesday, February 9, 2010

2010 Consumption: The year of the woman

One of Roulston Research's Consumer expert has a theme for her 2010 outlook:

"This is the year of the woman, I can't think of any store that will do well if they ignore women."

To make her point she gives as examples Lowe's and Home Depot. Two big box home improvement stores that appear to cater to nearly 100% men. But she points out efforts Lowe's has made to grow its appliance business, which is now much larger than Home Depot's appliance business.

She believes Lowe's will see benefits from this strategy that will be missed by Home Depot.