Electronic Arts: Gains in Online Gaming and Wii

A New York presenter likes Electronic Arts (ERTS: NASDAQ, $18.70). The gaming industry has been hit by the weak economy, but there are indications of bottoming in the space. The company has made significant gains in the digital area and on the Wii platform and is in a great position as we're entering the all-important holiday season. New releases have been selling very well, with FIFA 2010 breaking records as the fastest-selling sports game in history. The company's impressive balance sheet allows it to both support the established franchises and make significant investments in pursuit of growth opportunities. The presenter targets $25, or 30% upside form the current level, based on forward earnings estimates.